Leading global advertising pitches 2023, by media spending

Published by
J. G. Navarro,
Feb 23, 2024
In 2023, Publicis Collective won the highest-spending global advertising pitch, a sales presentation for Pfizer with media spending of 1.3 billion U.S. dollars. For comparison, a year earlier, Pfizer's revenue exceeded 100 billion dollars for the first time. UM – run by the Interpublic Group of Companies (IPG) – placed second with a 625-million-dollar pitch for General Mills.

Leading global advertising pitches in 2023, by media spending (in million U.S. dollars)

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Release date

February 2024

Region

Worldwide

Survey time period

2023

Special properties

among 28 billion U.S. dollars of media spend reviewed during the year

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Overview

5

Regional breakdown

8

Traditional media

5

Digital & mobile

5

Agencies

8

Doing business

7

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Topics

Interpublic Group of Companies (IPG)Advertising in the United StatesAdvertising in North AmericaAdvertising worldwideAdvertising consumption and perception in the U.S.
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