Malaysia: vacation rentals sales channel 2028

In 2023, the online sales channel of the vacation rentals industry in Malaysia dominated with 68 percent compared to 32 percent for the offline channel. Statista Market Insights forecasted that the share of the online channel for vacation rental sales will continue to increase and reach 80 percent by 2028, whereas the offline channel will decrease to 20 percent in the same year.

Distribution of the vacation rentals sales channels in Malaysia from 2018 to 2028

Characteristic	Offline	Online
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Supplementary notes

Data provided by Statista Market Insights are estimates.

The Vacation Rentals segment comprises of private accommodation bookings. This includes private holiday homes and houses e.g. HomeAway, as well as short-term rental of private rooms or flats via portals such as Airbnb, in travel agencies or by telephone. The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. Users represent the aggregated number of guests. The scope includes domestic and outbound travel.

Hotels and professionally-run accommodation such as guest houses are not included.

The distribution channel Online refers to the hotel room reservations made online. In other words, the purchase is concluded via the internet - on a desktop PC, tablet or smartphone. The distribution channel Offline covers all purchases conducted personally via telephone, mail or fax.

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