Canadian consumers' online shopping profiles 2022

Published by
Koen van Gelder,
Dec 10, 2024
In Canada, nearly four in ten online shoppers were defined as traditionalists in terms of their e-commerce buying behavior, making that the most common consumer profile in the North American country in 2022. The profiles were defined according to consumers' financial outlooks (optimistic or pessimistic) and their change in expenditure (spending less or more). Traditionalists were average in both indicators. In contrast, high rollers –pessimistic consumers who were increasing spending – were the least common profile, with only six percent of respondents.

Main online shopping profiles among Canadian consumers in 2022

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Release date

August 2022

Region

Canada

Survey time period

May 2022

Number of respondents

5,000 respondents*

Supplementary notes

* Canadians who shop online (population representative sample). The survey was administered in French and English.

Figures are rounded. Missing percentage points to 100 percent are probably due to rounding.

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Statistics on " Online shopping behavior in Canada "

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Overview

6

Categories

7

Retailers

4

Shoppers

4

Purchase process

5

Payments

5

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Topics

Online shopping behavior in CanadaFashion e-commerce in CanadaE-commerce in CanadaOnline grocery market in CanadaCross-border e-commerce in North America
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