The source forecast that the value of the global printed signage market will stand just below 41 billion U.S. dollars in 2023. The figure was projected to increase slowly in the following years, reaching 41.4 billion dollars by 2028. According to another source, traditional out-of-home (OOH) advertising spending worldwide will amount to an estimated 21.73 billion dollars in 2023.
Market value of the printed signage segment worldwide from 2018 to 2028
(in billion U.S. dollars)
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Value in billion U.S. dollars
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The Statista estimate for 2018 to 2022 is based on values in 2023 and the compound annual growth rate from 2018 to 2023 of -2.2 percent, which were provided by the source. An exponential development of the market was assumed.
The Statista estimate for 2024 to 2028 is based on values in 2028 and the compound annual growth rate from 2023 to 2028 of 0.2 percent, which were provided by the source. An exponential development of the market was assumed.
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Statista. (May 3, 2023). Market value of the printed signage segment worldwide from 2018 to 2028 (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1380902/global-value-printed-signage/
Statista. "Market value of the printed signage segment worldwide from 2018 to 2028 (in billion U.S. dollars)." Chart. May 3, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1380902/global-value-printed-signage/
Statista. (2023). Market value of the printed signage segment worldwide from 2018 to 2028 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1380902/global-value-printed-signage/
Statista. "Market Value of The Printed Signage Segment Worldwide from 2018 to 2028 (in Billion U.S. Dollars)." Statista, Statista Inc., 3 May 2023, https://www.statista.com/statistics/1380902/global-value-printed-signage/
Statista, Market value of the printed signage segment worldwide from 2018 to 2028 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1380902/global-value-printed-signage/ (last visited August 24, 2024)
Market value of the printed signage segment worldwide from 2018 to 2028 (in billion U.S. dollars) [Graph], Statista, May 3, 2023. [Online]. Available: https://www.statista.com/statistics/1380902/global-value-printed-signage/