Global soccer stars dominated the list of athletes with the most value generated for sponsors on social media. Cristiano Ronaldo generated a sponsorship value of almost 124 million U.S. dollars in advertising to his estimated 800 million social media followers.
Athletes with the highest sponsorship value on social media worldwide as of December 2022
(in million U.S. dollars)
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Sportico. (April 18, 2023). Athletes with the highest sponsorship value on social media worldwide as of December 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1380897/athletes-social-media-sponsorship-value/
Sportico. "Athletes with the highest sponsorship value on social media worldwide as of December 2022 (in million U.S. dollars)." Chart. April 18, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1380897/athletes-social-media-sponsorship-value/
Sportico. (2023). Athletes with the highest sponsorship value on social media worldwide as of December 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1380897/athletes-social-media-sponsorship-value/
Sportico. "Athletes with The Highest Sponsorship Value on Social Media Worldwide as of December 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/1380897/athletes-social-media-sponsorship-value/
Sportico, Athletes with the highest sponsorship value on social media worldwide as of December 2022 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1380897/athletes-social-media-sponsorship-value/ (last visited November 23, 2024)
Athletes with the highest sponsorship value on social media worldwide as of December 2022 (in million U.S. dollars) [Graph], Sportico, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/1380897/athletes-social-media-sponsorship-value/
