Global soccer stars dominated the list of athletes with the most value generated for sponsors on social media. Cristiano Ronaldo generated a sponsorship value of almost 124 million U.S. dollars in advertising to his estimated 800 million social media followers.
Athletes with the highest sponsorship value on social media worldwide as of December 2022
(in million U.S. dollars)
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Sportico. (April 18, 2023). Athletes with the highest sponsorship value on social media worldwide as of December 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1380897/athletes-social-media-sponsorship-value/
Sportico. "Athletes with the highest sponsorship value on social media worldwide as of December 2022 (in million U.S. dollars)." Chart. April 18, 2023. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1380897/athletes-social-media-sponsorship-value/
Sportico. (2023). Athletes with the highest sponsorship value on social media worldwide as of December 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1380897/athletes-social-media-sponsorship-value/
Sportico. "Athletes with The Highest Sponsorship Value on Social Media Worldwide as of December 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/1380897/athletes-social-media-sponsorship-value/
Sportico, Athletes with the highest sponsorship value on social media worldwide as of December 2022 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1380897/athletes-social-media-sponsorship-value/ (last visited December 26, 2024)
Athletes with the highest sponsorship value on social media worldwide as of December 2022 (in million U.S. dollars) [Graph], Sportico, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/1380897/athletes-social-media-sponsorship-value/
