Malaysia: social media advertising market revenue 2019-2030

The ad spending in the 'Social Media Advertising' segment of the advertising market in Malaysia was forecast to continuously increase between 2024 and 2030 by in total 332 million U.S. dollars (+80.6 percent). After the eleventh consecutive increasing year, the ad spending is estimated to reach 743.89 million U.S. dollars and therefore a new peak in 2030. Notably, the ad spending of the 'Social Media Advertising' segment of the advertising market was continuously increasing over the past years.

Find more key insights for the ad spending in countries and regions like the average ad spending per internet user in the 'Search Advertising' segment of the advertising market in the world and the ad spending in the 'Influencer Advertising' segment of the advertising market in the United States.

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Revenue of the social media advertising market in Malaysia from 2019 to 2030 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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