Ad spend growth of automotive advertisers in Germany 2023

Published by Statista Research Department, Feb 27, 2024
In the first half of 2023, Volkswagen increased its ad spend in automotive advertising in Germany by 20 million euros. Zhejiang Geely followed with an 11 million ad expenditure increase regarding automotive advertising.

Change in advertising spending of selected automotive advertisers in Germany in 1st half 2023 (in million euros)

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Release date

August 2023

Region

Germany

Survey time period

H1 2023

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