Ad spend growth of home & garden advertisers in Germany 2023

Published by Statista Research Department, Feb 27, 2024
In the first half of 2023, IKEA increased its advertising spending in the home and garden sector in Germany by 19 million euros. On the other hand, Amazon decreased its ad expenditure regarding the home and garden industry in the country by 34 million euros.

Change in advertising spending of selected home and garden advertisers in Germany in 1st half 2023 (in million euros)

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Release date

August 2023

Region

Germany

Survey time period

H1 2023

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