In the first half of 2023, IKEA increased its advertising spending in the home and garden sector in Germany by 19 million euros. On the other hand, Amazon decreased its ad expenditure regarding the home and garden industry in the country by 34 million euros.
Change in advertising spending of selected home and garden advertisers in Germany in 1st half 2023
(in million euros)
Characteristic
Spending in million euros
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Seven.One Media GmbH. (August 24, 2023). Change in advertising spending of selected home and garden advertisers in Germany in 1st half 2023 (in million euros) [Graph]. In Statista. Retrieved July 04, 2024, from https://www.statista.com/statistics/1380709/change-advertising-spending-home-garden-advertisers-germany/
Seven.One Media GmbH. "Change in advertising spending of selected home and garden advertisers in Germany in 1st half 2023 (in million euros)." Chart. August 24, 2023. Statista. Accessed July 04, 2024. https://www.statista.com/statistics/1380709/change-advertising-spending-home-garden-advertisers-germany/
Seven.One Media GmbH. (2023). Change in advertising spending of selected home and garden advertisers in Germany in 1st half 2023 (in million euros). Statista. Statista Inc.. Accessed: July 04, 2024. https://www.statista.com/statistics/1380709/change-advertising-spending-home-garden-advertisers-germany/
Seven.One Media GmbH. "Change in Advertising Spending of Selected Home and Garden Advertisers in Germany in 1st Half 2023 (in Million Euros)." Statista, Statista Inc., 24 Aug 2023, https://www.statista.com/statistics/1380709/change-advertising-spending-home-garden-advertisers-germany/
Seven.One Media GmbH, Change in advertising spending of selected home and garden advertisers in Germany in 1st half 2023 (in million euros) Statista, https://www.statista.com/statistics/1380709/change-advertising-spending-home-garden-advertisers-germany/ (last visited July 04, 2024)
Change in advertising spending of selected home and garden advertisers in Germany in 1st half 2023 (in million euros) [Graph], Seven.One Media GmbH, August 24, 2023. [Online]. Available: https://www.statista.com/statistics/1380709/change-advertising-spending-home-garden-advertisers-germany/