Ad spend growth of telecom advertisers in Germany 2023

Published by Statista Research Department, Feb 27, 2024
In the first half of 2023, Alphabet increased its advertising spending in the telecommunications industry in Germany by 21 million euros. United Internet followed with an 18 million ad expenditure increase. On the other hand, Vodafone decreased its ad spend regarding telecommunications in Germany by 32 million.

Change in advertising spending of selected telecommunications advertisers in Germany in 1st half 2023 (in million euros)

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Release date

August 2023

Region

Germany

Survey time period

H1 2023

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