Ad spend growth of retail advertisers in Germany 2023

Published by Statista Research Department, Feb 27, 2024
In the first half of 2023, Schwarz-Gruppe increased its advertising spending in the retail industry in Germany by 79 million euros. Amazon followed with a 29 million ad expenditure increase. On the other hand, Otto Group decreased its retail advertising in the country by 59 million euros.

Change in advertising spending of selected retail advertisers in Germany in 1st half 2023 (in million euros)

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Release date

August 2023

Region

Germany

Survey time period

H1 2023

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