In the first half of 2023, Schwarz-Gruppe increased its advertising spending in the retail industry in Germany by 79 million euros. Amazon followed with a 29 million ad expenditure increase. On the other hand, Otto Group decreased its retail advertising in the country by 59 million euros.
Change in advertising spending of selected retail advertisers in Germany in 1st half 2023
(in million euros)
Characteristic
Spending in million euros
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Seven.One Media GmbH. (August 24, 2023). Change in advertising spending of selected retail advertisers in Germany in 1st half 2023 (in million euros) [Graph]. In Statista. Retrieved July 04, 2024, from https://www.statista.com/statistics/1380699/change-advertising-spending-retail-advertisers-germany/
Seven.One Media GmbH. "Change in advertising spending of selected retail advertisers in Germany in 1st half 2023 (in million euros)." Chart. August 24, 2023. Statista. Accessed July 04, 2024. https://www.statista.com/statistics/1380699/change-advertising-spending-retail-advertisers-germany/
Seven.One Media GmbH. (2023). Change in advertising spending of selected retail advertisers in Germany in 1st half 2023 (in million euros). Statista. Statista Inc.. Accessed: July 04, 2024. https://www.statista.com/statistics/1380699/change-advertising-spending-retail-advertisers-germany/
Seven.One Media GmbH. "Change in Advertising Spending of Selected Retail Advertisers in Germany in 1st Half 2023 (in Million Euros)." Statista, Statista Inc., 24 Aug 2023, https://www.statista.com/statistics/1380699/change-advertising-spending-retail-advertisers-germany/
Seven.One Media GmbH, Change in advertising spending of selected retail advertisers in Germany in 1st half 2023 (in million euros) Statista, https://www.statista.com/statistics/1380699/change-advertising-spending-retail-advertisers-germany/ (last visited July 04, 2024)
Change in advertising spending of selected retail advertisers in Germany in 1st half 2023 (in million euros) [Graph], Seven.One Media GmbH, August 24, 2023. [Online]. Available: https://www.statista.com/statistics/1380699/change-advertising-spending-retail-advertisers-germany/