In the first half of 2023, Dr. Theiss Gruppe increased its advertising spending in the health and pharmaceuticals sector in Germany by 11 million euros. On the other hand, Betterlife Healthcare decreased its ad expenditure on the health and pharma industry in the country by 29 million.
Change in advertising spending of selected health and pharmaceuticals advertisers in Germany in 1st half 2023
(in million euros)
Characteristic
Spending in million euros
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Seven.One Media GmbH. (August 24, 2023). Change in advertising spending of selected health and pharmaceuticals advertisers in Germany in 1st half 2023 (in million euros) [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1380697/change-advertising-spending-health-pharmaceuticals-advertisers-germany/
Seven.One Media GmbH. "Change in advertising spending of selected health and pharmaceuticals advertisers in Germany in 1st half 2023 (in million euros)." Chart. August 24, 2023. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1380697/change-advertising-spending-health-pharmaceuticals-advertisers-germany/
Seven.One Media GmbH. (2023). Change in advertising spending of selected health and pharmaceuticals advertisers in Germany in 1st half 2023 (in million euros). Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1380697/change-advertising-spending-health-pharmaceuticals-advertisers-germany/
Seven.One Media GmbH. "Change in Advertising Spending of Selected Health and Pharmaceuticals Advertisers in Germany in 1st Half 2023 (in Million Euros)." Statista, Statista Inc., 24 Aug 2023, https://www.statista.com/statistics/1380697/change-advertising-spending-health-pharmaceuticals-advertisers-germany/
Seven.One Media GmbH, Change in advertising spending of selected health and pharmaceuticals advertisers in Germany in 1st half 2023 (in million euros) Statista, https://www.statista.com/statistics/1380697/change-advertising-spending-health-pharmaceuticals-advertisers-germany/ (last visited July 23, 2024)
Change in advertising spending of selected health and pharmaceuticals advertisers in Germany in 1st half 2023 (in million euros) [Graph], Seven.One Media GmbH, August 24, 2023. [Online]. Available: https://www.statista.com/statistics/1380697/change-advertising-spending-health-pharmaceuticals-advertisers-germany/