Ad spend growth of health and pharma advertisers in Germany 2023

Published by Statista Research Department, Feb 27, 2024
In the first half of 2023, Dr. Theiss Gruppe increased its advertising spending in the health and pharmaceuticals sector in Germany by 11 million euros. On the other hand, Betterlife Healthcare decreased its ad expenditure on the health and pharma industry in the country by 29 million.

Change in advertising spending of selected health and pharmaceuticals advertisers in Germany in 1st half 2023 (in million euros)

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Release date

August 2023

Region

Germany

Survey time period

H1 2023

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