Ad spend growth of body care advertisers in Germany 2023

Published by Statista Research Department, Feb 7, 2024
In the first half of 2023, German multinational chemical and consumer goods company Henkel increased its advertising spending regarding body care products in Germany by seven percent compared to the same epriod a year earlier. Unilever doubled its ad spending in the same period.

Change in advertising spending of selected body care advertisers in Germany in 1st half 2023

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Release date

August 2023

Region

Germany

Survey time period

H1 2023

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HenkelUnileverL'OréalCleaning products industry in the U.S.Procter & Gamble
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