Ad spend growth of food advertisers in Germany 2023

Published by Statista Research Department, Feb 27, 2024
In the first half of 2023, Theo Müller increased its advertising spending in the food industry in Germany by 25 million euros. Oetker Gruppe followed with a 23 million ad expenditure increase. On the other hand, Ferrero decreased its food advertising in the country by 71 million.

Change in advertising spending of selected food advertisers in Germany in 1st half 2023 (in million euros)

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Release date

August 2023

Region

Germany

Survey time period

H1 2023

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