In 2023, the share of consumers who said they would buy smaller sizes of brands to save in Egypt is 20 percent. Saudi Arabia came second among the selected MENA countries as 17 percent of the respondents said that they would purchase smaller sizes of brands to save in 2023.
Share of consumers buying smaller sizes of brands to save in the Middle East and North Africa (MENA) in 2023, by country
Note: Original question was phrased as follows: "Understanding states of savings; staking strategy around the ways consumers themselves choose to save on expenses."
MENA selected countries are Saudi Arabia, Egypt and Turkey.
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NielsenIQ. (March 14, 2023). Share of consumers buying smaller sizes of brands to save in the Middle East and North Africa (MENA) in 2023, by country [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1380626/mena-share-of-consumers-buying-smaller-sizes-of-brands-to-save-by-country/
NielsenIQ. "Share of consumers buying smaller sizes of brands to save in the Middle East and North Africa (MENA) in 2023, by country." Chart. March 14, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1380626/mena-share-of-consumers-buying-smaller-sizes-of-brands-to-save-by-country/
NielsenIQ. (2023). Share of consumers buying smaller sizes of brands to save in the Middle East and North Africa (MENA) in 2023, by country. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1380626/mena-share-of-consumers-buying-smaller-sizes-of-brands-to-save-by-country/
NielsenIQ. "Share of Consumers Buying Smaller Sizes of Brands to save in The Middle East and North Africa (Mena) in 2023, by Country." Statista, Statista Inc., 14 Mar 2023, https://www.statista.com/statistics/1380626/mena-share-of-consumers-buying-smaller-sizes-of-brands-to-save-by-country/
NielsenIQ, Share of consumers buying smaller sizes of brands to save in the Middle East and North Africa (MENA) in 2023, by country Statista, https://www.statista.com/statistics/1380626/mena-share-of-consumers-buying-smaller-sizes-of-brands-to-save-by-country/ (last visited August 24, 2024)
Share of consumers buying smaller sizes of brands to save in the Middle East and North Africa (MENA) in 2023, by country [Graph], NielsenIQ, March 14, 2023. [Online]. Available: https://www.statista.com/statistics/1380626/mena-share-of-consumers-buying-smaller-sizes-of-brands-to-save-by-country/