Leading retail advertisers in Germany 2023, by ad spend

Published by Statista Research Department, Feb 26, 2024
In the first half of 2023, Schwarz-Gruppe was the leading advertiser among retailers in Germany, with advertising spending of 420 million euros. Rewe-Gruppe and Edeka-Gruppe followed, with 260 million and 255 million euros, respectively.

Leading retail advertisers in Germany in 1st half 2023, by advertising spending (in million euros)

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Release date

August 2023

Region

Germany

Survey time period

H1 2023

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Overview

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Television advertising

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Print advertising

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Internet advertising

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Radio advertising

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Out-of-home and cinema advertising

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Agency rankings

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Advertising impact

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Forecasts

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