Leading health & pharmaceuticals advertisers in Germany 2023, by ad spend

Published by Statista Research Department, Feb 27, 2024
In the first half of 2023, multinational consumer goods corporation The Procter & Gamble Company (P&G) was the leading advertiser in the health and pharmaceuticals sector in Germany, with an advertising spending of 213 million euros. PharmaSGP ranked second with 78 million euros.

Leading health and pharmaceuticals advertisers in Germany in 1st half 2023, by advertising spending (in million euros)

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Release date

August 2023

Region

Germany

Survey time period

H1 2023

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Statistics on " Advertising in Germany "

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Other statistics that may interest you Advertising in Germany

Overview

7

Television advertising

7

Print advertising

6

Internet advertising

8

Radio advertising

6

Out-of-home and cinema advertising

6

Agency rankings

4

Advertising impact

3

Forecasts

8

Further related statistics

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SanofiGlobal pharmaceutical industryTop pharmaceutical drugsPfizerNovartis
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