Leading body care advertisers in Germany 2023, by ad spend

Published by Statista Research Department, Feb 7, 2024
In the first half of 2023, multinational consumer goods corporation The Procter & Gamble Company (P&G) was the leading advertiser in the body care industry in Germany with advertising spending of 212 million euros. L’Óreal came second with 186 million.

Leading body care advertisers in Germany in 1st half 2023, by advertising spending (in million euros)

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Release date

August 2023

Region

Germany

Survey time period

H1 2023

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Overview

7

Television advertising

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Print advertising

6

Internet advertising

8

Radio advertising

5

Out-of-home and cinema advertising

6

Agency rankings

4

Advertising impact

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Forecasts

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