According to the survey conducted in the Middle East, 40 percent of respondents believed that e-commerce marketplaces had were most effective enablers for small and medium merchants. Same percentage of respondents considered specialist fintechs helpful in that matter.
Leading e-commerce enablers for small and medium merchants in the Middle East
Original question: "Who is best suited to enable small and medium-sized merchants to sell online or open an e-commerce presence? Rank your top 3 choices"
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McKinsey & Company. (August 23, 2021). Leading e-commerce enablers for small and medium merchants in the Middle East [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1380515/middle-east-leading-e-commerce-enablers/
McKinsey & Company. "Leading e-commerce enablers for small and medium merchants in the Middle East." Chart. August 23, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1380515/middle-east-leading-e-commerce-enablers/
McKinsey & Company. (2021). Leading e-commerce enablers for small and medium merchants in the Middle East. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1380515/middle-east-leading-e-commerce-enablers/
McKinsey & Company. "Leading E-commerce Enablers for Small and Medium Merchants in The Middle East." Statista, Statista Inc., 23 Aug 2021, https://www.statista.com/statistics/1380515/middle-east-leading-e-commerce-enablers/
McKinsey & Company, Leading e-commerce enablers for small and medium merchants in the Middle East Statista, https://www.statista.com/statistics/1380515/middle-east-leading-e-commerce-enablers/ (last visited November 21, 2024)
Leading e-commerce enablers for small and medium merchants in the Middle East [Graph], McKinsey & Company, August 23, 2021. [Online]. Available: https://www.statista.com/statistics/1380515/middle-east-leading-e-commerce-enablers/
