Memorability of DOOH vs TV ads in Great Britain 2022

Published by Statista Research Department, Mar 11, 2024
During a 2022 survey, 11 percent of respondents from Great Britain agreed that digital out-of-home (DOOH) advertising was more memorable than TV ads; on the other hand, 27 percent disagreed with that statement.

Share of consumers who agreed that digital out-of-home (DOOH) ads were more memorable than TV ads in Great Britain as of July 2022

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Source

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Release date

November 2022

Region

United Kingdom (Great Britain)

Survey time period

July 2022

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source states that the survey was carried out in 18 markets, with sample sizes between 514 and 2,004. No exact number for the UK is provided.

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Topics

Digital out-of-home advertising in the UKAdvertising in the UKDigital marketing in the UKOut-of-home advertising in the UKInfluencer marketing in the United Kingdom (UK)
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