During a 2022 survey, 11 percent of respondents from Great Britain agreed that digital out-of-home (DOOH) advertising was more memorable than TV ads; on the other hand, 27 percent disagreed with that statement.
Share of consumers who agreed that digital out-of-home (DOOH) ads were more memorable than TV ads in Great Britain as of July 2022
Characteristic
Share of respondents
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YouGov. (November 13, 2022). Share of consumers who agreed that digital out-of-home (DOOH) ads were more memorable than TV ads in Great Britain as of July 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1380500/memorable-dooh-uk/
YouGov. "Share of consumers who agreed that digital out-of-home (DOOH) ads were more memorable than TV ads in Great Britain as of July 2022." Chart. November 13, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1380500/memorable-dooh-uk/
YouGov. (2022). Share of consumers who agreed that digital out-of-home (DOOH) ads were more memorable than TV ads in Great Britain as of July 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1380500/memorable-dooh-uk/
YouGov. "Share of Consumers Who Agreed That Digital Out-of-home (Dooh) Ads Were More Memorable than Tv Ads in Great Britain as of July 2022." Statista, Statista Inc., 13 Nov 2022, https://www.statista.com/statistics/1380500/memorable-dooh-uk/
YouGov, Share of consumers who agreed that digital out-of-home (DOOH) ads were more memorable than TV ads in Great Britain as of July 2022 Statista, https://www.statista.com/statistics/1380500/memorable-dooh-uk/ (last visited July 22, 2024)
Share of consumers who agreed that digital out-of-home (DOOH) ads were more memorable than TV ads in Great Britain as of July 2022 [Graph], YouGov, November 13, 2022. [Online]. Available: https://www.statista.com/statistics/1380500/memorable-dooh-uk/