Memorability of DOOH vs TV ads in Great Britain 2022

Published by Statista Research Department, Mar 11, 2024
During a 2022 survey, 11 percent of respondents from Great Britain agreed that digital out-of-home (DOOH) advertising was more memorable than TV ads; on the other hand, 27 percent disagreed with that statement.

Share of consumers who agreed that digital out-of-home (DOOH) ads were more memorable than TV ads in Great Britain as of July 2022

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

November 2022

Region

United Kingdom (Great Britain)

Survey time period

July 2022

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source states that the survey was carried out in 18 markets, with sample sizes between 514 and 2,004. No exact number for the UK is provided.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Digital out-of-home advertising in the United Kingdom (UK) "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital out-of-home advertising in the United Kingdom (UK)

Global market overview

5

UK market overview

6

Screens

4

Marketer insights

6

Sustainability

3

Further Content: You might find this interesting as well

Topics

Digital out-of-home advertising in the UKAdvertising in the UKDigital marketing in the UKOut-of-home advertising in the UKInfluencer marketing in the United Kingdom (UK)
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu