Italy: banking app downloads 2023

BancoPosta was the leading banking app in Italy between 2015 and the first quarter of 2023, with total downloads through Google Play exceeding nine million in the observed period. Quarterly downloads of the Italian postal savings system that operates as a unit of the Italian Post Office reached a new high in the first quarter of 2023, when almost 500,000 people downloaded the app. The leading neobanks in Europe (Revolut, N26, and Wise) were also among the most popular banking apps, but the apps of traditional banks, such as Intesa Sanpolo or Unicredit, had significantly higher number of downloads.

Leading banking apps in Italy from 1st quarter 2015 to 1st quarter 2023, by number of Google Play downloads

Characteristic	BancoPosta	Intesa Sanpaolo Mobile	Mobile Banking UniCredit	BPER Banca	RelaxBanking Mobile	Revolut	Klarna	N26	BBVA Italia	Wise
Q1 2023	498,802	227,859	153,916	207,448	102,128	149,616	130,946	11,010	131,192	80,173
Q4 2022	329,915	195,916	134,596	300,332	92,448	106,175	140,553	13,870	181,884	79,012
Q3 2022	329,906	201,964	133,669	72,793	77,163	109,195	89,792	11,594	193,394	83,329
Q2 2022	330,094	205,226	130,967	64,815	104,924	115,504	458,712	12,664	84,272	73,268
Q1 2022	305,307	206,647	124,926	66,703	98,576	117,560	181,436	28,726	25,443	51,725
Q4 2021	278,894	192,489	110,294	64,441	104,092	107,950	226,220	33,652	19,117	32,162
Q3 2021	266,562	181,088	108,300	86,909	73,058	75,285	49,432	78,186	-	14,543
Q2 2021	299,726	465,314	133,490	189,818	70,154	66,992	24,012	61,779	-	14,467
Q1 2021	443,217	254,949	198,542	222,382	84,305	58,239	8,585	66,310	-	16,484
Q4 2020	469,466	240,115	381,391	49,847	98,918	33,376	10,817	61,905	-	19,079
Q3 2020	377,805	225,203	472,477	59,792	102,148	32,103	3,227	46,275	-	19,138
Q2 2020	364,165	231,106	179,769	64,044	73,709	42,414	-	50,419	-	21,034
Q1 2020	364,664	292,543	152,011	116,816	74,596	82,922	-	54,815	-	22,055
Q4 2019	403,972	349,874	260,340	63,378	135,923	247,541	-	70,982	-	21,047
Q3 2019	464,139	371,297	154,611	31,675	185,815	80,036	-	48,430	-	17,709
Q2 2019	304,133	697,290	185,538	27,346	59,738	33,750	-	54,595	-	16,092
Q1 2019	373,229	619,149	205,296	41,376	25,066	19,324	-	68,629	-	15,389
Q4 2018	299,804	368,909	153,976	33,506	23,880	13,076	-	92,951	-	14,791
Q3 2018	206,171	247,667	117,068	33,512	20,625	7,440	-	58,251	-	8,243
Q2 2018	181,485	283,907	99,094	20,086	15,940	5,983	-	20,206	-	6,549
Q1 2018	204,529	336,659	103,305	30,108	16,053	5,233	-	10,890	-	4,804
Q4 2017	206,695	324,685	100,670	34,055	31,741	6,063	-	4,743	-	4,327
Q3 2017	157,504	177,031	94,795	28,384	18,252	1,823	-	7,006	-	3,245
Q2 2017	152,427	155,034	89,684	22,694	13,712	932	-	7,984	-	2,784
Q1 2017	192,398	130,457	95,742	21,744	13,480	812	-	6,215	-	3,263
Q4 2016	158,787	124,970	112,208	22,982	16,980	1,148	-	633	-	3,801
Q3 2016	142,477	116,919	101,569	16,439	14,283	1,137	-	110	-	4,661
Q2 2016	112,747	110,696	90,028	17,265	15,916	568	-	218	-	4,003
Q1 2016	155,502	114,288	100,683	19,000	17,861	593	-	11,722	-	2,456
Q4 2015	261,767	121,874	116,687	25,915	22,620	169	-	811	-	3,251
Q3 2015	232,768	122,259	74,909	16,833	16,373	230	-	-	-	1,944
Q2 2015	43,351	104,711	52,642	17,206	16,079	-	-	-	-	2,615
Q1 2015	46,675	112,977	60,945	49,957	18,865	-	-	-	-	1,519

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Release date

April 2023

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Region

Italy

Survey time period

Q1 2015 to Q1 2023

Supplementary notes

Quarterly figures were calculated by Statista using monthly figures published by the source. The names provided are based on multiple publications covering banking and finance apps. Note that not all featured apps are strictly online banking apps or mobile apps of banks, but apps that have banking functions.

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