Opinion on increasing spam and promotional WhatsApp messages India 2023

Published by
Tanushree Basuroy,
May 2, 2023
A survey conducted in India revealed that 60 percent of the respondents saw an increase in the number of unsolicited commercial messages based on their use of Meta platforms such as WhatsApp, Facebook, and Instagram. The source indicated that spam or promotional messages were received from people selling financial services, real estate, or offering spa and beauty services.

Poll on whether the number of unsolicited commercial messages on WhatsApp has been increasing in India as of February 2023

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Release date

February 2023

Region

India

Survey time period

February 23, 2023

Number of respondents

12,215 respondents

Method of interview

Online survey

Supplementary notes

Original question: In the last few years, are you seeing an increase in unsolicited commercial messages on WhatsApp based on your conversation with WhatsApp business users or your activity on Facebook/ Instagram?

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Meta in IndiaSocial media usage in IndiaFacebookMeta PlatformsInstagram
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