According to a 2023 survey conducted in Indonesia, it was found that affordability was the most important factor that influenced around 65.8 percent of respondents in choosing the brand for their smartphones. It was followed by performance level and camera quality, as stated by around 51.1 and 40.9 percent of respondents, respectively.
Most important factors in choosing smartphone brands in Indonesia as of March 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Katadata. (March 13, 2023). Most important factors in choosing smartphone brands in Indonesia as of March 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1380387/indonesia-leading-consideration-in-choosing-smartphone-brand/
Katadata. "Most important factors in choosing smartphone brands in Indonesia as of March 2023." Chart. March 13, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1380387/indonesia-leading-consideration-in-choosing-smartphone-brand/
Katadata. (2023). Most important factors in choosing smartphone brands in Indonesia as of March 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1380387/indonesia-leading-consideration-in-choosing-smartphone-brand/
Katadata. "Most Important Factors in Choosing Smartphone Brands in Indonesia as of March 2023." Statista, Statista Inc., 13 Mar 2023, https://www.statista.com/statistics/1380387/indonesia-leading-consideration-in-choosing-smartphone-brand/
Katadata, Most important factors in choosing smartphone brands in Indonesia as of March 2023 Statista, https://www.statista.com/statistics/1380387/indonesia-leading-consideration-in-choosing-smartphone-brand/ (last visited December 22, 2024)
Most important factors in choosing smartphone brands in Indonesia as of March 2023 [Graph], Katadata, March 13, 2023. [Online]. Available: https://www.statista.com/statistics/1380387/indonesia-leading-consideration-in-choosing-smartphone-brand/
