In 2022, electronics and media products made up 27 percent of the e-commerce market in Germany. Fashion followed closely with a 24 percent market share. In turn, toys, hobby items, and DIY represented the third most relevant e-commerce segment, accounting for 22 percent of the German e-commerce market.
Leading e-commerce categories in Germany in 2022, by market share
Characteristic
E-commerce market share
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PPRO. (April 18, 2023). Leading e-commerce categories in Germany in 2022, by market share [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1380344/leading-ecommerce-segments-germany-market-share/
PPRO. "Leading e-commerce categories in Germany in 2022, by market share." Chart. April 18, 2023. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1380344/leading-ecommerce-segments-germany-market-share/
PPRO. (2023). Leading e-commerce categories in Germany in 2022, by market share. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1380344/leading-ecommerce-segments-germany-market-share/
PPRO. "Leading E-commerce Categories in Germany in 2022, by Market Share." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/1380344/leading-ecommerce-segments-germany-market-share/
PPRO, Leading e-commerce categories in Germany in 2022, by market share Statista, https://www.statista.com/statistics/1380344/leading-ecommerce-segments-germany-market-share/ (last visited July 23, 2024)
Leading e-commerce categories in Germany in 2022, by market share [Graph], PPRO, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/1380344/leading-ecommerce-segments-germany-market-share/