In 2022, electronics and media products made up 27 percent of the e-commerce market in Germany. Fashion followed closely with a 24 percent market share. In turn, toys, hobby items, and DIY represented the third most relevant e-commerce segment, accounting for 22 percent of the German e-commerce market.
Leading e-commerce categories in Germany in 2022, by market share
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PPRO. (April 18, 2023). Leading e-commerce categories in Germany in 2022, by market share [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1380344/leading-ecommerce-segments-germany-market-share/
PPRO. "Leading e-commerce categories in Germany in 2022, by market share." Chart. April 18, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1380344/leading-ecommerce-segments-germany-market-share/
PPRO. (2023). Leading e-commerce categories in Germany in 2022, by market share. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1380344/leading-ecommerce-segments-germany-market-share/
PPRO. "Leading E-commerce Categories in Germany in 2022, by Market Share." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/1380344/leading-ecommerce-segments-germany-market-share/
PPRO, Leading e-commerce categories in Germany in 2022, by market share Statista, https://www.statista.com/statistics/1380344/leading-ecommerce-segments-germany-market-share/ (last visited January 08, 2025)
Leading e-commerce categories in Germany in 2022, by market share [Graph], PPRO, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/1380344/leading-ecommerce-segments-germany-market-share/
