Main online shopping segments in the Netherlands 2022, by market share

Published by
Koen van Gelder,
Sep 4, 2024
In 2022, purchases of fashion items were popular in the Netherlands, standing as the most successful e-commerce category with a market share of 31 percent. Consumer electronics and media products accounted for nearly one-fourth of the e-commerce market, while transactions of food and personal care did not go over 12 percent of the total.

Leading e-commerce categories in the Netherlands in 2022, by market share

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Release date

April 2023

Region

Netherlands

Survey time period

2022

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Statistics on " E-commerce in the Netherlands "

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Other statistics that may interest you E-commerce in the Netherlands

Market size

7

Penetration

5

Online shopping

7

Biggest e-tailers

7

Online payment

6

Further related statistics

9

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