Leading factors influencing refrigerator brand choice Indonesia 2023

Published by Mona Siahaan, Sep 14, 2023
A 2023 survey conducted in Indonesia found that affordability was cited by around 61.4 percent of respondents as the most crucial consideration that influenced their choice of refrigerator brand. Price promotion was the least considered factor, mentioned by only about 18.2 percent of survey participants.

Most important factors in choosing refrigerator brands in Indonesia as of March 2023

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Release date

March 2023

Region

Indonesia

Survey time period

February 22 to March 2, 2023

Number of respondents

773 respondents

Age group

17 years and above

Method of interview

Computer-assisted web interviews (CAWI)

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Statistics on " Refrigerators "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Refrigerators

Overview

5

Production

6

Companies

6

Consumption: Refrigerators ownership

5

Further related statistics

10

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