Is my phone listening to me?
According to a survey of internet users conducted between February and March of 2023, 81 percent of respondents in the United Kingdom reported noticing more targeted ads on their smartphones after talking about a topic or product. Around eight in 10 respondents based in Australia and in the United States reported noticing tracking mostly on their smartphones and receiving targeted ads after talking about a specific product or service.
Share of internet users in selected countries noticing personalized advertising on their smartphones after talking about a topic or seeing an ad for a product as of March 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
NordVPN. (March 21, 2023). Share of internet users in selected countries noticing personalized advertising on their smartphones after talking about a topic or seeing an ad for a product as of March 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1380252/internet-users-targeted-by-personalized-ads-smartphone/
NordVPN. "Share of internet users in selected countries noticing personalized advertising on their smartphones after talking about a topic or seeing an ad for a product as of March 2023." Chart. March 21, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1380252/internet-users-targeted-by-personalized-ads-smartphone/
NordVPN. (2023). Share of internet users in selected countries noticing personalized advertising on their smartphones after talking about a topic or seeing an ad for a product as of March 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1380252/internet-users-targeted-by-personalized-ads-smartphone/
NordVPN. "Share of Internet Users in Selected Countries Noticing Personalized Advertising on Their Smartphones after Talking about a Topic or Seeing An Ad for a Product as of March 2023." Statista, Statista Inc., 21 Mar 2023, https://www.statista.com/statistics/1380252/internet-users-targeted-by-personalized-ads-smartphone/
NordVPN, Share of internet users in selected countries noticing personalized advertising on their smartphones after talking about a topic or seeing an ad for a product as of March 2023 Statista, https://www.statista.com/statistics/1380252/internet-users-targeted-by-personalized-ads-smartphone/ (last visited December 22, 2024)
Share of internet users in selected countries noticing personalized advertising on their smartphones after talking about a topic or seeing an ad for a product as of March 2023 [Graph], NordVPN, March 21, 2023. [Online]. Available: https://www.statista.com/statistics/1380252/internet-users-targeted-by-personalized-ads-smartphone/
