During a 2022 survey, it was found that moving away from plane and car travel for advertising-related appointments to alternative means of transport, such as trains, was considered important by 68 percent of responding consumers from Great Britain. Printing advertising brochures on environmentally friendly paper - for example, from sustainable forests - ranked first, mentioned by 77 percent of respondents.
Importance consumers attached to measures companies could implement in advertising to save CO₂ emissions in Great Britain as of August 2022
Characteristic
Share of respondents
Print advertising brochures on environmentally friendly paper, e.g., from sustainable forests
77
Offset CO₂ emissions, e.g., via tree planting projects
75
Operate illuminated / digital outdoor advertising with green electricity if possible
71
Switch from plane/company cars to train for business for appointments or trade fair visits that are relevant to advertising
68
Stop printing paper advertising and switch to digital formats
68
Transparency in communication, how and where advertising materials are produced
66
No illuminated digital outdoor advertising at night
63
Outdoor advertising media with multiple functions, e.g., built-in air filters or as street furniture
55
Personalize advertising as much as possible to make campaigns more efficient
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YouGov. (December 21, 2022). Importance consumers attached to measures companies could implement in advertising to save CO₂ emissions in Great Britain as of August 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1380176/importance-measures-co2-emissions-advertising-uk/
YouGov. "Importance consumers attached to measures companies could implement in advertising to save CO₂ emissions in Great Britain as of August 2022." Chart. December 21, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1380176/importance-measures-co2-emissions-advertising-uk/
YouGov. (2022). Importance consumers attached to measures companies could implement in advertising to save CO₂ emissions in Great Britain as of August 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1380176/importance-measures-co2-emissions-advertising-uk/
YouGov. "Importance Consumers Attached to Measures Companies Could Implement in Advertising to save Co₂ Emissions in Great Britain as of August 2022." Statista, Statista Inc., 21 Dec 2022, https://www.statista.com/statistics/1380176/importance-measures-co2-emissions-advertising-uk/
YouGov, Importance consumers attached to measures companies could implement in advertising to save CO₂ emissions in Great Britain as of August 2022 Statista, https://www.statista.com/statistics/1380176/importance-measures-co2-emissions-advertising-uk/ (last visited December 21, 2024)
Importance consumers attached to measures companies could implement in advertising to save CO₂ emissions in Great Britain as of August 2022 [Graph], YouGov, December 21, 2022. [Online]. Available: https://www.statista.com/statistics/1380176/importance-measures-co2-emissions-advertising-uk/
