In 2024, Aldi was the second-most favorite retailer among Amazon Prime users living in the United States. The net promoter score (NPS) they assigned to the grocery retailer was 48.2. Unsurprisingly, U.S. Prime shoppers ranked Amazon as their favorite retailer, with a net promoter score of 55.
Net Promoter Score assigned by Amazon Prime users to retailers in the United States in April 2024
The score is determined on a ten-point scale, reflecting how likely you are to recommend the retailer to a friend or relative. The net promoter score is then calculated by subtracting the percentage of respondents in the bottom six categories from those in the top two categories, excluding the middle categories (7 and 8), which are considered neutral.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Northwestern University. (August 30, 2024). Net Promoter Score assigned by Amazon Prime users to retailers in the United States in April 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1380087/retailers-nps-among-prime-users-united-states/
Northwestern University. "Net Promoter Score assigned by Amazon Prime users to retailers in the United States in April 2024." Chart. August 30, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1380087/retailers-nps-among-prime-users-united-states/
Northwestern University. (2024). Net Promoter Score assigned by Amazon Prime users to retailers in the United States in April 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1380087/retailers-nps-among-prime-users-united-states/
Northwestern University. "Net Promoter Score Assigned by Amazon Prime Users to Retailers in The United States in April 2024." Statista, Statista Inc., 30 Aug 2024, https://www.statista.com/statistics/1380087/retailers-nps-among-prime-users-united-states/
Northwestern University, Net Promoter Score assigned by Amazon Prime users to retailers in the United States in April 2024 Statista, https://www.statista.com/statistics/1380087/retailers-nps-among-prime-users-united-states/ (last visited December 30, 2024)
Net Promoter Score assigned by Amazon Prime users to retailers in the United States in April 2024 [Graph], Northwestern University, August 30, 2024. [Online]. Available: https://www.statista.com/statistics/1380087/retailers-nps-among-prime-users-united-states/
