Online shoppers' purchase motivations in Canada 2022

Published by
Koen van Gelder,
Dec 10, 2024
One-third of surveyed Canadian online shoppers declared that, when choosing a retailer, they almost always consider if the merchant offers low prices compared to other retailers. Other factors influencing the decision of where to buy in Canada are consistently meeting customers' expectations, customer service, and fraud protection.

Main factors that influence the choice of retailer among online shoppers in Canada as of May 2022

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Source

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Release date

August 2022

Region

Canada

Survey time period

May 2022

Number of respondents

5,000 respondents*

Special properties

excluding grocery purchases

Supplementary notes

* Canadians who shop online (population representative sample). The survey was administered in French and English.

Values have been rounded. Figures missing to or exceeding 100 percent are probably due to rounding.

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Statistics on " Online shopping behavior in Canada "

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Other statistics that may interest you Online shopping behavior in Canada

Overview

6

Categories

7

Retailers

4

Shoppers

4

Purchase process

5

Payments

5

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Topics

Online shopping behavior in CanadaFashion e-commerce in CanadaE-commerce in CanadaOnline grocery market in CanadaCross-border e-commerce in North America
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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