A survey conducted in December 2022 revealed that 45 percent of Indians found Google reviews and ratings to be inaccurate when conducting research on a business. Meanwhile, another 37 percent found these reviews to be positively biased. In response to increasing complaints about fake online reviews, the Bureau of Indian Standards (BIS) guidelines were brought into effect in November 2022.
Opinions of respondents on objectivity and accuracy of Google reviews and ratings in India as of December 2022
Characteristic
Share of respondents
Positively biased ratings and reviews
37%
Negatively biased ratings and reviews
4%
Inaccurate ratings and reviews
45%
Don't have an issue, find Google ratings and reviews to be quite accurate
Original question: What is the biggest issue that you find with Google ratings and reviews for a business (hotel, restaurant, store, service, professional, etc.)?
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LocalCircles. (December 13, 2022). Opinions of respondents on objectivity and accuracy of Google reviews and ratings in India as of December 2022 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1380028/india-objectivity-and-accuracy-of-google-reviews-and-ratings/
LocalCircles. "Opinions of respondents on objectivity and accuracy of Google reviews and ratings in India as of December 2022." Chart. December 13, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1380028/india-objectivity-and-accuracy-of-google-reviews-and-ratings/
LocalCircles. (2022). Opinions of respondents on objectivity and accuracy of Google reviews and ratings in India as of December 2022. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1380028/india-objectivity-and-accuracy-of-google-reviews-and-ratings/
LocalCircles. "Opinions of Respondents on Objectivity and Accuracy of Google Reviews and Ratings in India as of December 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/statistics/1380028/india-objectivity-and-accuracy-of-google-reviews-and-ratings/
LocalCircles, Opinions of respondents on objectivity and accuracy of Google reviews and ratings in India as of December 2022 Statista, https://www.statista.com/statistics/1380028/india-objectivity-and-accuracy-of-google-reviews-and-ratings/ (last visited November 23, 2024)
Opinions of respondents on objectivity and accuracy of Google reviews and ratings in India as of December 2022 [Graph], LocalCircles, December 13, 2022. [Online]. Available: https://www.statista.com/statistics/1380028/india-objectivity-and-accuracy-of-google-reviews-and-ratings/
