A 2023 survey conducted in Indonesia found that clear content information was the most influential factor in choosing beauty or personal care products for Muslim consumers. About 94 percent of respondents stated this factor as very important. Furthermore, approximately 90 percent of survey participants also considered a halal logo essential.
Most important considerations in buying beauty products for Muslim consumers in Indonesia as of March 2023
Original survey question: "When talking about personal care/beauty products on the market, please indicate which things are important to you when choosing these products using a scale of 1 to 7 where 1 means not important to 7 means very important. (Choose one answer)"
The presented values are Top 2 Box values calculated from a 7-point Likert scale. The survey question was set out on a Likert scale with scores ranging from 1 ("not important) to 7 ("very important"). The T2B values were obtained by adding the values of the top two scores (sum of the share of respondents who chose scores 7 and 6) of each answer.
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Populix. (April 18, 2023). Most important considerations in buying beauty products for Muslim consumers in Indonesia as of March 2023 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1380004/indonesia-factors-in-buying-beauty-products-for-muslim-consumers/
Populix. "Most important considerations in buying beauty products for Muslim consumers in Indonesia as of March 2023." Chart. April 18, 2023. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1380004/indonesia-factors-in-buying-beauty-products-for-muslim-consumers/
Populix. (2023). Most important considerations in buying beauty products for Muslim consumers in Indonesia as of March 2023. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1380004/indonesia-factors-in-buying-beauty-products-for-muslim-consumers/
Populix. "Most Important Considerations in Buying Beauty Products for Muslim Consumers in Indonesia as of March 2023." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/1380004/indonesia-factors-in-buying-beauty-products-for-muslim-consumers/
Populix, Most important considerations in buying beauty products for Muslim consumers in Indonesia as of March 2023 Statista, https://www.statista.com/statistics/1380004/indonesia-factors-in-buying-beauty-products-for-muslim-consumers/ (last visited November 18, 2024)
Most important considerations in buying beauty products for Muslim consumers in Indonesia as of March 2023 [Graph], Populix, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/1380004/indonesia-factors-in-buying-beauty-products-for-muslim-consumers/
