The source estimated that advertisers spent an average of 52.1 U.S. dollars on radio advertising per on-air radio listener in the United States in 2022. Meanwhile, the average per podcast listener stood at 13.7 dollars.
On-air radio and podcast advertising spending per listener in the United States in 2022
(in U.S. dollars)
Characteristic
Average ad spending per listener in U.S. dollars
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Insider Intelligence. (October 3, 2022). On-air radio and podcast advertising spending per listener in the United States in 2022 (in U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1379961/podcast-radio-ad-spend-per-listener-united-states/
Insider Intelligence. "On-air radio and podcast advertising spending per listener in the United States in 2022 (in U.S. dollars)." Chart. October 3, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1379961/podcast-radio-ad-spend-per-listener-united-states/
Insider Intelligence. (2022). On-air radio and podcast advertising spending per listener in the United States in 2022 (in U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1379961/podcast-radio-ad-spend-per-listener-united-states/
Insider Intelligence. "On-air Radio and Podcast Advertising Spending per Listener in The United States in 2022 (in U.S. Dollars)." Statista, Statista Inc., 3 Oct 2022, https://www.statista.com/statistics/1379961/podcast-radio-ad-spend-per-listener-united-states/
Insider Intelligence, On-air radio and podcast advertising spending per listener in the United States in 2022 (in U.S. dollars) Statista, https://www.statista.com/statistics/1379961/podcast-radio-ad-spend-per-listener-united-states/ (last visited July 22, 2024)
On-air radio and podcast advertising spending per listener in the United States in 2022 (in U.S. dollars) [Graph], Insider Intelligence, October 3, 2022. [Online]. Available: https://www.statista.com/statistics/1379961/podcast-radio-ad-spend-per-listener-united-states/
