Digital advertising touchpoints in the UK 2024| Statista

"Social media websites and apps" and "Video portals (e.g., YouTube)" are the top two answers among UK consumers in our survey on the subject of "Digital advertising touchpoints".
The survey was conducted online among 24,176 respondents in the UK, in 2024.

Digital advertising touchpoints in the UK as of December 2024

Characteristic	Share of respondents
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Number of respondents

24,176 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you come across digital advertisements in the past 4 weeks?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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