According to the source, private labels are 30 percent cheaper than other brands because of the low advertisement budget. In the top 10 most sold FMCG products, meat has the biggest share of private label sales - 36 percent.
Private label sales of FMCG in Romania in 2022, by product
Characteristic
Share of total sales
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ziarul Financiar. (April 1, 2023). Private label sales of FMCG in Romania in 2022, by product [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1379913/romania-private-label-sales-of-fmcg-by-product/
Ziarul Financiar. "Private label sales of FMCG in Romania in 2022, by product." Chart. April 1, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1379913/romania-private-label-sales-of-fmcg-by-product/
Ziarul Financiar. (2023). Private label sales of FMCG in Romania in 2022, by product. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1379913/romania-private-label-sales-of-fmcg-by-product/
Ziarul Financiar. "Private Label Sales of Fmcg in Romania in 2022, by Product." Statista, Statista Inc., 1 Apr 2023, https://www.statista.com/statistics/1379913/romania-private-label-sales-of-fmcg-by-product/
Ziarul Financiar, Private label sales of FMCG in Romania in 2022, by product Statista, https://www.statista.com/statistics/1379913/romania-private-label-sales-of-fmcg-by-product/ (last visited July 22, 2024)
Private label sales of FMCG in Romania in 2022, by product [Graph], Ziarul Financiar, April 1, 2023. [Online]. Available: https://www.statista.com/statistics/1379913/romania-private-label-sales-of-fmcg-by-product/