As revealed by a survey on video consumption habits in India conducted in October 2022, a majority of respondents amounting to 43 percent, consumed content across verticals that included linear TV, OTT, and movie studios. Linear television alone was the next most popular vertical among Indian consumers for video consumption during the survey period.
Distribution of video-based media consumption in India as of October 2022, by vertical
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BCG, & Meta Platforms. (March 27, 2023). Distribution of video-based media consumption in India as of October 2022, by vertical [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1379848/india-video-content-consumption-by-vertical/
BCG, und Meta Platforms. "Distribution of video-based media consumption in India as of October 2022, by vertical." Chart. March 27, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1379848/india-video-content-consumption-by-vertical/
BCG, Meta Platforms. (2023). Distribution of video-based media consumption in India as of October 2022, by vertical. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1379848/india-video-content-consumption-by-vertical/
BCG, and Meta Platforms. "Distribution of Video-based Media Consumption in India as of October 2022, by Vertical." Statista, Statista Inc., 27 Mar 2023, https://www.statista.com/statistics/1379848/india-video-content-consumption-by-vertical/
BCG & Meta Platforms, Distribution of video-based media consumption in India as of October 2022, by vertical Statista, https://www.statista.com/statistics/1379848/india-video-content-consumption-by-vertical/ (last visited December 22, 2024)
Distribution of video-based media consumption in India as of October 2022, by vertical [Graph], BCG, & Meta Platforms, March 27, 2023. [Online]. Available: https://www.statista.com/statistics/1379848/india-video-content-consumption-by-vertical/
