According to a 2022 survey conducted in Indonesia, it was found that Instagram was the most popular social media platform that was used by the majority of respondents to find travel information or recommendations in planning their year-end holiday. It was followed by Youtube and TikTok, with respondent shares of around 69 percent and 56 percent, respectively. In the same period, social media was among the leading information sources for holiday travel planning in Indonesia.
Leading social media platforms as information sources for year-end holiday travel planning in Indonesia as of November 2022
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Share of respondents
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Populix. (December 12, 2022). Leading social media platforms as information sources for year-end holiday travel planning in Indonesia as of November 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1379819/indonesia-leading-social-media-for-travel-information-sources/
Populix. "Leading social media platforms as information sources for year-end holiday travel planning in Indonesia as of November 2022." Chart. December 12, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1379819/indonesia-leading-social-media-for-travel-information-sources/
Populix. (2022). Leading social media platforms as information sources for year-end holiday travel planning in Indonesia as of November 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1379819/indonesia-leading-social-media-for-travel-information-sources/
Populix. "Leading Social Media Platforms as Information Sources for Year-end Holiday Travel Planning in Indonesia as of November 2022." Statista, Statista Inc., 12 Dec 2022, https://www.statista.com/statistics/1379819/indonesia-leading-social-media-for-travel-information-sources/
Populix, Leading social media platforms as information sources for year-end holiday travel planning in Indonesia as of November 2022 Statista, https://www.statista.com/statistics/1379819/indonesia-leading-social-media-for-travel-information-sources/ (last visited July 22, 2024)
Leading social media platforms as information sources for year-end holiday travel planning in Indonesia as of November 2022 [Graph], Populix, December 12, 2022. [Online]. Available: https://www.statista.com/statistics/1379819/indonesia-leading-social-media-for-travel-information-sources/