As of July 2023, approximately 98 percent of parents and guardians surveyed in Brazil said they bought a product their female children aged nine to 17 asked for after accessing an online ad during the 12 months preceding the interviews. Among adults responsible for male children, the share stood at 30 percent. According to the same study, nearly 50 percent of online children in Brazil accessed ads inappropriate for their age.
Percentage of parents or guardians who bought a product their children asked for after accessing online ads in Brazil as of July 2023, by child's gender
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CETIC. (October 25, 2023). Percentage of parents or guardians who bought a product their children asked for after accessing online ads in Brazil as of July 2023, by child's gender [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1379796/percentage-parents-bought-product-children-asked-for-online-ads-gender-brazil/
CETIC. "Percentage of parents or guardians who bought a product their children asked for after accessing online ads in Brazil as of July 2023, by child's gender." Chart. October 25, 2023. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1379796/percentage-parents-bought-product-children-asked-for-online-ads-gender-brazil/
CETIC. (2023). Percentage of parents or guardians who bought a product their children asked for after accessing online ads in Brazil as of July 2023, by child's gender. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1379796/percentage-parents-bought-product-children-asked-for-online-ads-gender-brazil/
CETIC. "Percentage of Parents or Guardians Who Bought a Product Their Children Asked for after Accessing Online Ads in Brazil as of July 2023, by Child's Gender." Statista, Statista Inc., 25 Oct 2023, https://www.statista.com/statistics/1379796/percentage-parents-bought-product-children-asked-for-online-ads-gender-brazil/
CETIC, Percentage of parents or guardians who bought a product their children asked for after accessing online ads in Brazil as of July 2023, by child's gender Statista, https://www.statista.com/statistics/1379796/percentage-parents-bought-product-children-asked-for-online-ads-gender-brazil/ (last visited December 25, 2024)
Percentage of parents or guardians who bought a product their children asked for after accessing online ads in Brazil as of July 2023, by child's gender [Graph], CETIC, October 25, 2023. [Online]. Available: https://www.statista.com/statistics/1379796/percentage-parents-bought-product-children-asked-for-online-ads-gender-brazil/
