Linear television accounted for the largest video-based media and entertainment sector share at approximately 67 percent in 2022. A declining trend in television's market share emerged in 2019 as digital video's market share saw a steady rise. Projections for 2025 predicted that digital video market share would grow at a CAGR of 34 percent while linear TV's share would further decline. The slow recovery made by movie studios from the pandemic would result in their market share being the smallest.
Breakdown of video-based media and entertainment market in India in 2016 and 2019, with projections until 2025, by segment
Characteristic
Linear TV
Digital Video (OTT, SFV)
Movie studios
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BCG, & Meta Platforms. (March 27, 2023). Breakdown of video-based media and entertainment market in India in 2016 and 2019, with projections until 2025, by segment [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1379785/india-video-entertainment-market-share-by-segment/
BCG, und Meta Platforms. "Breakdown of video-based media and entertainment market in India in 2016 and 2019, with projections until 2025, by segment." Chart. March 27, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1379785/india-video-entertainment-market-share-by-segment/
BCG, Meta Platforms. (2023). Breakdown of video-based media and entertainment market in India in 2016 and 2019, with projections until 2025, by segment. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1379785/india-video-entertainment-market-share-by-segment/
BCG, and Meta Platforms. "Breakdown of Video-based Media and Entertainment Market in India in 2016 and 2019, with Projections until 2025, by Segment." Statista, Statista Inc., 27 Mar 2023, https://www.statista.com/statistics/1379785/india-video-entertainment-market-share-by-segment/
BCG & Meta Platforms, Breakdown of video-based media and entertainment market in India in 2016 and 2019, with projections until 2025, by segment Statista, https://www.statista.com/statistics/1379785/india-video-entertainment-market-share-by-segment/ (last visited July 22, 2024)
Breakdown of video-based media and entertainment market in India in 2016 and 2019, with projections until 2025, by segment [Graph], BCG, & Meta Platforms, March 27, 2023. [Online]. Available: https://www.statista.com/statistics/1379785/india-video-entertainment-market-share-by-segment/