In a survey conducted in 2023, 62 percent of respondents in Southeast Asia stated that product quality was the most important factor in choosing the brand of their next vehicle. Comparatively, four percent of respondents in Japan would consider brand advertising when choosing a brand for their next vehicle as of 2023.
Leading factors driving the choice of brand for next vehicle in Asia in 2023, by selected country or region
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Deloitte. (January 10, 2024). Leading factors driving the choice of brand for next vehicle in Asia in 2023, by selected country or region [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1379778/asia-top-factors-when-choosing-brand-for-next-vehicle-by-country/
Deloitte. "Leading factors driving the choice of brand for next vehicle in Asia in 2023, by selected country or region." Chart. January 10, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1379778/asia-top-factors-when-choosing-brand-for-next-vehicle-by-country/
Deloitte. (2024). Leading factors driving the choice of brand for next vehicle in Asia in 2023, by selected country or region. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1379778/asia-top-factors-when-choosing-brand-for-next-vehicle-by-country/
Deloitte. "Leading Factors Driving The Choice of Brand for next Vehicle in Asia in 2023, by Selected Country or Region." Statista, Statista Inc., 10 Jan 2024, https://www.statista.com/statistics/1379778/asia-top-factors-when-choosing-brand-for-next-vehicle-by-country/
Deloitte, Leading factors driving the choice of brand for next vehicle in Asia in 2023, by selected country or region Statista, https://www.statista.com/statistics/1379778/asia-top-factors-when-choosing-brand-for-next-vehicle-by-country/ (last visited December 21, 2024)
Leading factors driving the choice of brand for next vehicle in Asia in 2023, by selected country or region [Graph], Deloitte, January 10, 2024. [Online]. Available: https://www.statista.com/statistics/1379778/asia-top-factors-when-choosing-brand-for-next-vehicle-by-country/
