According to a survey of marketing professionals and ad buyers in the United States, 75 percent of the respondents' biggest clients were placing video ads on TikTok as of December 2022. Instagram Reels was the second most popular short-video platform for ad placement, with the in-app video feature of the popular social media attracting around 70 percent of the respondents' major clients. Only 13 percent of respondents reported that their clients were not placing online ads on short video platforms as of the examined period.
Most used short video platforms among brands ad companies in the United States according to advertising buyers as of December 2022
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eMarketer. (April 3, 2023). Most used short video platforms among brands ad companies in the United States according to advertising buyers as of December 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1379774/short-video-social-used-to-place-ads/
eMarketer. "Most used short video platforms among brands ad companies in the United States according to advertising buyers as of December 2022." Chart. April 3, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1379774/short-video-social-used-to-place-ads/
eMarketer. (2023). Most used short video platforms among brands ad companies in the United States according to advertising buyers as of December 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1379774/short-video-social-used-to-place-ads/
eMarketer. "Most Used Short Video Platforms among Brands Ad Companies in The United States According to Advertising Buyers as of December 2022." Statista, Statista Inc., 3 Apr 2023, https://www.statista.com/statistics/1379774/short-video-social-used-to-place-ads/
eMarketer, Most used short video platforms among brands ad companies in the United States according to advertising buyers as of December 2022 Statista, https://www.statista.com/statistics/1379774/short-video-social-used-to-place-ads/ (last visited December 22, 2024)
Most used short video platforms among brands ad companies in the United States according to advertising buyers as of December 2022 [Graph], eMarketer, April 3, 2023. [Online]. Available: https://www.statista.com/statistics/1379774/short-video-social-used-to-place-ads/
