As of July 2023, around 42 percent of parents and guardians surveyed in Brazil said their female children aged nine to 17 asked them to buy clothing and shoes after accessing an online ad during the 12 months preceding the interviews. Among male children, that category's share stood at 33 percent. According to the same study, little more than one-third of parents in Brazil bought products their children asked for after accessing online ads.
Percentage of minors who asked for a product after accessing online ads according to their parents or guardians in Brazil as of July 2023, by gender and product category
Characteristic
Clothing and shoes
Electronic devices
Makeup or beauty products
School supplies
Food
Books, magazines, or comics
Toys
Music or ringtones
Movies
Games or video games
Event tickets
Virtual currency for games
Sticker albums
Other
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CETIC. (October 25, 2023). Percentage of minors who asked for a product after accessing online ads according to their parents or guardians in Brazil as of July 2023, by gender and product category [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1379753/percentage-minors-product-online-ads-gender-category-brazil/
CETIC. "Percentage of minors who asked for a product after accessing online ads according to their parents or guardians in Brazil as of July 2023, by gender and product category." Chart. October 25, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1379753/percentage-minors-product-online-ads-gender-category-brazil/
CETIC. (2023). Percentage of minors who asked for a product after accessing online ads according to their parents or guardians in Brazil as of July 2023, by gender and product category. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1379753/percentage-minors-product-online-ads-gender-category-brazil/
CETIC. "Percentage of Minors Who Asked for a Product after Accessing Online Ads According to Their Parents or Guardians in Brazil as of July 2023, by Gender and Product Category." Statista, Statista Inc., 25 Oct 2023, https://www.statista.com/statistics/1379753/percentage-minors-product-online-ads-gender-category-brazil/
CETIC, Percentage of minors who asked for a product after accessing online ads according to their parents or guardians in Brazil as of July 2023, by gender and product category Statista, https://www.statista.com/statistics/1379753/percentage-minors-product-online-ads-gender-category-brazil/ (last visited July 22, 2024)
Percentage of minors who asked for a product after accessing online ads according to their parents or guardians in Brazil as of July 2023, by gender and product category [Graph], CETIC, October 25, 2023. [Online]. Available: https://www.statista.com/statistics/1379753/percentage-minors-product-online-ads-gender-category-brazil/