Benefits for U.S. YouTube TV users to subscribing to video streaming platforms 2023

Published by Laura Ceci, Apr 25, 2023
According to a March 2023 survey of U.S. YouTube TV users, watching content whenever they wanted was the main reason to subscribe to streaming services. In comparison, 30 percent of U.S. adults reported subscribing to streaming platforms and online video services for the same reason. The ability to watch videos on the move was the second most popular reason among YouTube TV users to subscribe to streaming services, while only 16 percent of U.S. adults reported having a subscription to a streaming service for the same reason.

Reasons for YouTube TV users in the United States to subscribe to streaming services and video platforms as of March 2023

CharacteristicCurrent YouTube TV usersNational representative
- - -
- - -
- - -
- - -
- - -
Showing entries 1 to 5 (5 entries in total)
Statistic: Reasons for YouTube TV users in the United States to subscribe to streaming services and video platforms as of March 2023

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with

YouGov

Release date

April 2023

Region

United States

Survey time period

March 2023

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom

Related reports: Available to download in PDF or PPTX format

All datain one format
All data
in one format
Online video in the United States
  • 57 page/s
  • English
  • pptx
  • Detailed references

Everything on "Online video in the United States" in one document: edited and divided into chapters, including detailed references.

Go to report
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on " Online video in the United States "

Other statistics that may interest you Online video in the United States

Overview

5

Platform benchmarks

4

User engagement

5

Video streaming on-demand

8

Social video & UGC

8

Live streaming

5

Mobile video apps

5

Spotlight: online video advertising

5

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: You might find this interesting as well

Topics

Online video usage in the United StatesSocial media usage in the United StatesNetflixStreaming in the United StatesYouTube
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.