Share of minors accessing inappropriate online ads in Brazil 2023, by age group

Published by
J. G. Navarro,
Oct 23, 2024
As of July 2023, nearly half – 48 percent – of parents and guardians surveyed in Brazil said their children aged nine to 10 had accessed online ads they deemed inappropriate for their age. Among the 11-12 age group, the share stood at 43 percent.

Percentage of minors who had access to online ads inappropriate for their age according to their parents or guardians in Brazil as of July 2023, by age group

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Sources

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Release date

October 2023

Region

Brazil

Survey time period

March to July 2023

Number of respondents

5,408 respondents

Age group

9-17 years

Method of interview

Face-to-face interview

Supplementary notes

The sources interviewed 2,704 online children and adolescents (aged nine to 17 years), and 2,704 parents and guardians, totaling 5,408 respondents.

Percentage points exceeding 100 are probably due to rounding.

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Advertising to children in Brazil
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