During a 2024 survey carried out among marketers from the United Kingdom (UK), roughly 33 percent of respondents stated that they considered data analysis the most undervalued marketing skill. Advertising and arketing technology (AdTech and MarTech) skills were considered most undervalued by 16 percent of responding marketers.
Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of April 2024
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Marketing Week. (April 8, 2024). Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of April 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1379660/undervalued-skills-marketing-uk/
Marketing Week. "Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of April 2024." Chart. April 8, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1379660/undervalued-skills-marketing-uk/
Marketing Week. (2024). Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of April 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1379660/undervalued-skills-marketing-uk/
Marketing Week. "Most Undervalued Marketing Skills According to Marketers in The United Kingdom (Uk) as of April 2024." Statista, Statista Inc., 8 Apr 2024, https://www.statista.com/statistics/1379660/undervalued-skills-marketing-uk/
Marketing Week, Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of April 2024 Statista, https://www.statista.com/statistics/1379660/undervalued-skills-marketing-uk/ (last visited July 22, 2024)
Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of April 2024 [Graph], Marketing Week, April 8, 2024. [Online]. Available: https://www.statista.com/statistics/1379660/undervalued-skills-marketing-uk/