Most undervalued marketing skills UK 2024 | Statista

During a 2024 survey carried out among marketers from the United Kingdom (UK), roughly 33 percent of respondents stated that they considered data analysis the most undervalued marketing skill. Advertising and marketing technology (AdTech and MarTech) skills were considered most undervalued by 16 percent of responding marketers.

Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of April 2024

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Release date

April 2024

More information

Region

United Kingdom

Survey time period

as of April 2024

Number of respondents

>3,000

Supplementary notes

The source does not provide information about the date of survey or the type of survey used. The date provided is the release date.

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Overview

7

Marketing budgets

4

Doing business

8

Workforce

6

Skills

3

Pay

5

Diversity, equity, and inclusion (DEI)

8

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