During a 2023 survey carried out among more than 3,000 marketers from the United Kingdom (UK), 33.5 percent of respondents from B2B companies and 28.4 percent of respondents from B2C companies stated that they considered data analysis the most undervalued marketing skill. Performance marketing skills were considered most undervalued by roughly 17.7 percent and 19.4 percent of respondents, respectively.
Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of February 2023, by company type
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Statista. (March 31, 2023). Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of February 2023, by company type [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1379659/undervalued-skills-marketing-b2b-b2c-uk/
Statista. "Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of February 2023, by company type." Chart. March 31, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1379659/undervalued-skills-marketing-b2b-b2c-uk/
Statista. (2023). Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of February 2023, by company type. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1379659/undervalued-skills-marketing-b2b-b2c-uk/
Statista. "Most Undervalued Marketing Skills According to Marketers in The United Kingdom (Uk) as of February 2023, by Company Type." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1379659/undervalued-skills-marketing-b2b-b2c-uk/
Statista, Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of February 2023, by company type Statista, https://www.statista.com/statistics/1379659/undervalued-skills-marketing-b2b-b2c-uk/ (last visited December 23, 2024)
Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of February 2023, by company type [Graph], Statista, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1379659/undervalued-skills-marketing-b2b-b2c-uk/
