During a 2023 survey carried out among more than 3,000 marketers from the United Kingdom (UK), 33.5 percent of respondents from B2B companies and 28.4 percent of respondents from B2C companies stated that they considered data analysis the most undervalued marketing skill. Performance marketing skills were considered most undervalued by roughly 17.7 percent and 19.4 percent of respondents, respectively.
Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of February 2023, by company type
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Statista. (March 31, 2023). Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of February 2023, by company type [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1379659/undervalued-skills-marketing-b2b-b2c-uk/
Statista. "Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of February 2023, by company type." Chart. March 31, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1379659/undervalued-skills-marketing-b2b-b2c-uk/
Statista. (2023). Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of February 2023, by company type. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1379659/undervalued-skills-marketing-b2b-b2c-uk/
Statista. "Most Undervalued Marketing Skills According to Marketers in The United Kingdom (Uk) as of February 2023, by Company Type." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1379659/undervalued-skills-marketing-b2b-b2c-uk/
Statista, Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of February 2023, by company type Statista, https://www.statista.com/statistics/1379659/undervalued-skills-marketing-b2b-b2c-uk/ (last visited October 02, 2024)
Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of February 2023, by company type [Graph], Statista, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1379659/undervalued-skills-marketing-b2b-b2c-uk/