During a 2022 survey among online consumers in the United States, 40 percent of respondents who identified as Black or African American expressed a preference for a personalized shopping experience, whereas 24 percent favored privacy. Meanwhile, 37 percent of white and 36 percent of Asian interviewees opted for privacy over personalization. According to the same study, almost half of U.S. internet users thought advertising and marketing personalization often felt invasive.
Online consumers' preference for personalization versus privacy in shopping experience in the United States as of May 2022, by ethnicity
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Merkle (@Merkle). (July 29, 2022). Online consumers' preference for personalization versus privacy in shopping experience in the United States as of May 2022, by ethnicity [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1379572/personalization-privacy-customer-experience-united-states-ethnicity/
Merkle (@Merkle). "Online consumers' preference for personalization versus privacy in shopping experience in the United States as of May 2022, by ethnicity." Chart. July 29, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1379572/personalization-privacy-customer-experience-united-states-ethnicity/
Merkle (@Merkle). (2022). Online consumers' preference for personalization versus privacy in shopping experience in the United States as of May 2022, by ethnicity. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1379572/personalization-privacy-customer-experience-united-states-ethnicity/
Merkle (@Merkle). "Online Consumers' Preference for Personalization versus Privacy in Shopping Experience in The United States as of May 2022, by Ethnicity." Statista, Statista Inc., 29 Jul 2022, https://www.statista.com/statistics/1379572/personalization-privacy-customer-experience-united-states-ethnicity/
Merkle (@Merkle), Online consumers' preference for personalization versus privacy in shopping experience in the United States as of May 2022, by ethnicity Statista, https://www.statista.com/statistics/1379572/personalization-privacy-customer-experience-united-states-ethnicity/ (last visited December 30, 2024)
Online consumers' preference for personalization versus privacy in shopping experience in the United States as of May 2022, by ethnicity [Graph], Merkle (@Merkle), July 29, 2022. [Online]. Available: https://www.statista.com/statistics/1379572/personalization-privacy-customer-experience-united-states-ethnicity/
