Sainsbury's advertising revenue 2016-2024

In fiscal year 2022/23, the marketing and advertising income of J Sainsbury plc stood at 97 million British pounds, up 23 percent from the 79 million pounds the company made a year earlier. The income is generated by selling both in-store and digital ad spaces.

In-store retail media

Together with Clear Channel UK, the retailer operates Sainsbury’s Live, which is a network of digital six-sheet screens in its stores. In 2023, the network consisted of 320 screens. In the fall of 2023, it was announced that it would grow to over 800 screens. To compare, the retailer operated roughly 1.4 thousand stores as of March 2023. Addressing the growing consumer focus on sustainability, the new screens will be significantly more energy-efficient, and the entire network will use renewable energy.

Digital retail media

Advertising in Sainsbury’s online shop is managed by Sainsbury's subsidiary Nectar 360 Services LLP in partnership with Publicis Groupe’s CitrusAd, which is an auction-based software developed specifically with e-commerce retailers in mind. Brands can run targeted sponsored product ad campaigns as well as banners. Additionally, in early 2024, the launch of so-called “branded shops” on sainsbury.co.uk was announced. Consumers would be able to find all products of a particular brand on a dedicated sub-page, managed and designed by the brands themselves.