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Consumers' actions to cope with inflation in China 2023, by gender
Rakuten Insight in March 2023, about 66 percent of female respondents and 67 percent of male respondents in China reported a decrease in the frequency of leisure activities to cope with the inflation. Meanwhile, 62 percent of female respondents stated that they actively sought out deals such as using coupons or buying discounted items.
According to a survey conducted by