In the second half of 2023, almost half (or 47 percent) of the digital advertising services payers in the United States paid late more than half the time. The respective share stood a slightly more than one-third (or 36 percent) in the first half of 2022. According to the same study, in the second half of 2023, 46 percent of all digital media and advertising payments were late.
Distribution of digital advertising services payers in the United States from December 2019 to December 2023, by timeliness of payment
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Oarex. (March 18, 2024). Distribution of digital advertising services payers in the United States from December 2019 to December 2023, by timeliness of payment [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1379369/digital-advertising-services-payers-timeliness-payment-us/
Oarex. "Distribution of digital advertising services payers in the United States from December 2019 to December 2023, by timeliness of payment." Chart. March 18, 2024. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1379369/digital-advertising-services-payers-timeliness-payment-us/
Oarex. (2024). Distribution of digital advertising services payers in the United States from December 2019 to December 2023, by timeliness of payment. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1379369/digital-advertising-services-payers-timeliness-payment-us/
Oarex. "Distribution of Digital Advertising Services Payers in The United States from December 2019 to December 2023, by Timeliness of Payment." Statista, Statista Inc., 18 Mar 2024, https://www.statista.com/statistics/1379369/digital-advertising-services-payers-timeliness-payment-us/
Oarex, Distribution of digital advertising services payers in the United States from December 2019 to December 2023, by timeliness of payment Statista, https://www.statista.com/statistics/1379369/digital-advertising-services-payers-timeliness-payment-us/ (last visited October 02, 2024)
Distribution of digital advertising services payers in the United States from December 2019 to December 2023, by timeliness of payment [Graph], Oarex, March 18, 2024. [Online]. Available: https://www.statista.com/statistics/1379369/digital-advertising-services-payers-timeliness-payment-us/