YouTube influencers engagement rates Thailand 2023, by follower count

Published by Kankanit Ciba, Nov 13, 2024
As of June 2023, influencers on YouTube in Thailand with a follower count of over one million had the highest engagement rate of about 421.1 percent. Comparatively, YouTube influencers with the follower count between five thousand and ten thousand had the engagement rate of around 20.9 percent.

Engagement rates of influencers on YouTube in Thailand as of June 2023, by follower count

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Release date

June 2023

Region

Thailand

Survey time period

January 1 to June 14, 2023

Number of respondents

1.83 million

Supplementary notes

Figures have been rounded.

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Overview

6

Leading influencers

4

Industry-preferred platforms

4

Instagram

5

TikTok

4

YouTube

4

Facebook

4

Consumer perspectives

6

Further related statistics

1

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Topics

Influencer marketing in ThailandBeauty and personal care in ThailandApparel and footwear market in ThailandRetail shopping behavior in ThailandSocial media in Thailand
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